Hello World

OVERVIEW

Smooth Scroll
This will hide itself!

YEAR

2024

TEAM

SERVICES/ROLE

Goals & Objectives

Painpoints & Process

Outcome & Takeaways

Hello World

OVERVIEW

Smooth Scroll
This will hide itself!

YEAR

2024

TEAM

SERVICES/ROLE

Goals & Objectives

Painpoints & Process

Wireframes, UAT & Design

We developed over 100 wireframes, refined through iterative UAT and external evaluations, to finalize formatting, filtering, and hierarchy of key asset data.

This transitioned into creating 100+ high-fidelity screens, including dashboards, heatmaps, and tables, to enhance functionality for EPM and APM.

Additonally I also pushed for the Forge APM mobile app, empowering field workers with streamlined access to tasks and SOPs.

Outcome & Takeaways

WazirX

OVERVIEW

I led the initial UI/UX and brand design for WazirX's 2017 beta launch across web and mobile. This foundational work helped establish what became India's most successful, region-focused cryptocurrency exchange.

YEAR

2017 - 2018

TEAM

Kinshuk Bose
Nischal Shetty
Siddarth Menon

MY CONTRIBUTIONS

Designing
Branding & Visual Language

Context

Designing for reach

Context

To capture the Indian market, I had to balance a premium, youth-forward aesthetic with aggressive accessibility. Here were the three core constraints driving the design:

Cultural Resonance: Blending modern, tech-forward energy with familiar regional nuances to build instant trust with young Indian investors.
Scalable & Premium: Crafting a lightweight, highly adaptable design system that felt fast, fresh, and premium, without breaking as the platform rapidly scaled.
Aggressive Accessibility: Stripping out the bloat to ensure the UI performed flawlessly on the low-end devices and spotty networks common across the target demographic.

Impact

India's default crypto platform

WazirX, launched in 2018, rapidly emerged as India's leading cryptocurrency exchange with over

16M

Million active users acquired over 2018-2021

350+

Crypto currencies listed on the exchange

$40,000

Daily trading value on the platform

Want to see exactly how this was built?

Play with the live product here.

If you're currently wrestling with a similarly messy ecosystem and need to see the full, deep-dive case study on how I untangled this one, let’s talk.

Drop me a line so we can get ahead of your next big launch:

Book an Enquiry

About me

Socials

Want to see exactly how this was built?

Play with the live product here.

If you're currently wrestling with a similarly messy ecosystem and need to see the full, deep-dive case study on how I untangled this one, let’s talk. Drop me a line so we can get ahead of your next big launch: