Hello World
OVERVIEW
How I untangled five siloed survey tools into one intent-first platform, using a rapid AI prototype to secure a leadership buy-in
TEAM
Kinshuk Bose
Anchal Mittal
Siva M.
Conceptualization
Rapid Prototyping
Design
The current landscape
Simpplr’s Employee Listening suite was getting the job done, but it was scattered across five different tools.
Users had to decode our internal product jargon just to ask their teams a simple question.
I believe software should be opinionated and delightful to use to be truly functional - so I knew we needed to ditch the fragmented approach and build a unified, intent-first experience.
Impact
Showcase tanible results
62%
Initial testing metrics with the prototype saw a faster survey setup and execution
Project Conversion
Got a leadership buy-in for the vision demo to build a 0-1 initiative
The problem
Fragmentation and lack of clear intent
I audited exactly where we stood; we had a suite that was functionally rich but structurally siloed, tangled up in a messy mix of core features and paid add-ons.
That friction made it tough to compete with slick, standalone platforms like Culture Amp or Viva Glint. What we needed was a cohesive vision.
The insights and research findings were compiled into a detailed PRD (Product Requirement Document) with the help of my PM and other product members; outlining current capabilities and proposition for a new approach.
I needed to take completely siloed forms and survey products and fuse them into a single, seamless platform.
Design phase
Reworked approach towards creation
Key Features
Considering feedback from the first, I iterated option 2 with the following improvements:
Abbreviated - Converted the OEE widget into a scorecard widget which only gives the present day’s data.
Increased discoverability - Refined the interaction pattern by which the heat map would filter both the asset summary and events, to allow users to quickly identify what they need to see.
Conclusion & next steps
Scaling up to a production ready version
This project is still very much in motion. Right now, I'm actively scaling the AI prototype using Claude to integrate Simpplr’s design system components and build out a complete, high-fidelity frontend.
Watch this space—I'll be sharing more updates as the work progresses.
Let's build your next standout experience
Whether you're wrangling legacy software or launching a zero-to-one product,
I love bringing order to the chaos. Check out the work above, and if you're ready to turn your complex challenges into seamless experiences, drop me a line.
